SUPPLY CHAIN MANAGEMENT AND CONCEPT Case Study Example | Topics and Well Written Essays - 1500 words

try CHAIN MANAGEMENT AND CONCEPT - Case Study ExampleThe come with has a number of options for settlement its problem including resourcing the bottles from a different supplier, or inviting Deerfield to set up a small plant nearby, close to of which do not witness the selection criteria set. On this regard, the most feasible option is establishing its own form machinery and to hire the appropriate expertise, to integrate bottle exertion with their filling line because it would yield higher returns on investment in the long-term. Defining the problem or issue Crowning Glory Limited, a head-to-head company that has grown in leaps and bounds over the past 20 becoming a major(ip) supplier of hair-care products to the dressing table has recently contemplated the allow for of products to the retail market. Therefore, the company has struck a compact deal to contribute their Crowning Glory Shampoo to a retail merchant, which involves shipping colossal quantities of their produc t to the retailers regional distribution centres. To expand their production and sales, the company volition need large quantities of blow-moulded bottles, which its occurrent supplier Deerfield, whose plant is located 200 kilometres away, would be willing to supply. However, Crowning Glory Limited will incur higher packaging follows in shipping large volumes of fresh air, which is a large proportion of the cost of producing small bottles of shampoo. In this regard, for the company to diversify its product base cost effectively, it inescapably to get the blow-moulded bottles at a lower and feasible cost. Analysis of the case data with focus on causes and effects A rapidly growing company like Crowning Glory Limited has to count on about expanding its customer base and diversifying its product market in the most efficient way, to achieve best benefits while limiting costs because as global markets expand, so does competition. This makes supply chain management, which is the man agement of reading and material flows both in and between facilities (Douglas and Griffin, 1996), an issue of concern to companies today (Wisner, Tan, and Leong, 2012). This company has achieved massive acknowledgement due to its high-end product that has become popular with users leading to a serious need to expand its distribution, to meet the rising demand for its product, and to take market leadership. The company is anticipating to launch Crowning Glory brand finished retail trade, in addition to contracting other major retailers for own brand products this will forecast for the establishment of a supply chain that will be both responsive and cost effective. The company needs to ensure that their product reaches a wider market on time and cost effectively, to take vantage of short lead times over its competitors in the industry. In this regard, the company needs to rethink its supply chain strategy, which involves restructuring its distribution lines to get rid of unnecessa ry steps that could potentially lead to disruptions in the supply chain (Sodhi, and Tang, 2012). It is no longer feasible for the company to acquire moulded-bottles from its current supplier due to cost implications, and possible delays in packaging, which could stall the supply chain. Current Supply Chain and Product range Characteristics afterlife Supply Chain and Product range Characteristics A fully flexible product focus production with an emphasis on a specific line as opposed to different lines of product An wide awake cycle Inventory strategy, enough to satisfy demand for the product A continuous replenishment office strategy, with facilities in fewer