Organizational Culture

Organizational Culture MGT/245 May 21, 2012 Starbucks is a coffee range fraternity that operates on a large scale as a multinational chain. They argon headquartered in Seattle, Washington in the U.S. They cracking coffees and a variety of both hot and stone-cold drinks as well as oldenries. They currently have 130,000 employees workings in 11,377 shops in 37 countries around the world. They have enlargement plans for 30,000 to a greater extent shops. This expansion is taking home plate at the rate of somewhat five new stores apiece day. They enjoyed a 20% sharpen in sales to $6.4b during the past year. Profits rose in 2005 by almost 8% to a total of $494m. This club operates in 80 stores in the state of Michigan. (www.en.wikipedia.org). node go standards In an effort to append to new market segments, Starbucks is expanding its menu. It is arriver out to those fast forage nodes who frequent other establishments, more(prenominal)over who would like to support their active and sanguine lifestyles with more balanced, tasteful, and alimentary fare. These individuals are also interested in appreciate for their dollar. Customer loyalty drives future growth, so ambit their sights on an world(prenominal) and widely based market depends ultimately on trusty customer service.

Some recommendations made to help remonstrate customer service standards are ongoing review and service which focuses on four key elements: customer desires, impressive rake of service, flexibleness and cost effectiveness. Ongoing Review and Improvement: The encumbrance of an effective organization lies w ith its customer service. This requires atte! ntion to the behaviors and attitudes of a social club and its effect toward customers, during all interaction and communication with them (Swartzlander, 2004, p. 1). Consumers today are more intellectually aware. They have become conscious of value to expense and demand convenient, technologically savvy products and services. The current grocery is exceedingly competitive and demands exceptional service...If you want to get a adept essay, order it on our website: OrderCustomPaper.com

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