Consumer Behavior

Consumer Behavior Paper MKT/435 Consumer Behavior Latasha Henderson University of Phoenix Maria church service 11/14/11 Consumer Behavior Consumer behavior is when consumers ar studied to see what they ar buying, where they argon buying and how more than than they ar spending on these harvest-feasts. Marketers need to know this information in order to create an hard-hitting campaign for a particular product or service. Marketers trust to satisfy the consumers inescapably and in order to do so they must prototypic understand how to do it (Perner, 1999). There are many methods that could be used to gather this information about consumers. There are direct mail surveys, focus groups, direct mail sight cards, individual interviews, and Internet surveys. Some methods are considered more impelling than others but all methods are used. Depending on the product or service one method may prove to be more effective. Consumers are looking for the best deal on the things that they want to buy and are expecting companies to market products to show therefore their product should be bought and where that product open fire be found. Consumers are the most important part of the campaign because it is revolve about on the consumers wants and needs.

Consumers are the one that are buying products and without them, the product or service will have a concisely life cycle as well as the telephoner that put it out. Marketers study the impaction of consumer behavior on parliamentary law as far as wellness and the economy (Perner, 1999). If a fast food company has an pug nacious advertising campaign, it muckle res! ult in health problems. Granting flabby credit can have a negative impact on the economy. analyze consumer behavior helps make decisions on things give care; what time to denude certain advertisements, where to place certain ad, and what equipment casualty range to cumber the product in. The four Ps Understanding how the consumer interacts in the selling mix is to understand the consumers buying behavior. I recently was in the market for a TV...If you want to get a intact essay, order it on our website: OrderCustomPaper.com

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